🏆SFEIR is the Google Cloud EMEA Training Partner of the Year 2025🤝New partnership: Official GitLab Training🤖New training: AI-Augmented Developer
🏆SFEIR is the Google Cloud EMEA Training Partner of the Year 2025🤝New partnership: Official GitLab Training🤖New training: AI-Augmented Developer
GCPSPARKSAIINTEGSALES

Google AI Integration for Sales Training

This course equips Sales professionals with the skills to leverage Google AI tools, including Gemini, and NotebookLM Enterprise. You'll learn to draft personalized outreach, refine client communications with Gemini Gems for improved linguistic quality, analyze sales data for insights, and automate lead qualification and follow-up processes. Implement AI-driven solutions effectively and ethically to streamline sales workflows.

Google Cloud
✓ Official training Google CloudLevel Intermediate⏱️ 0.5 day (3h)

What you will learn

  • Utilize the core features of Gemini to personalize outreach, enhance productivity, and improve customer relationship management.
  • Apply advanced Gemini capabilities (Gems) to develop highly customized client engagement strategies and proactive pipeline risk analysis frameworks.
  • Leverage NotebookLM Enterprise to securely query and synthesize information from sales playbooks and client logs for tailored proposals and client-specific messaging.

Prerequisites

  • Basic Google Apps familiarity
  • Google Workspace skills
  • Gemini familiarity
  • basic NotebookLM skills
  • Sales lifecycle process knowledge
  • CRM software familiarity

Target audience

  • Sales Dev Representatives, Account Executives, Sales Managers, Sales Operations Specialists

Training Program

3 modules to master the fundamentals

Objectives
  • Identify Gemini features applicable to specific sales tasks and personalized outreach.
  • Demonstrate the use of Gemini to draft tailored sales communications and client-specific messaging.
  • Compare the efficiency of completing sales tasks with and without the integration of Gemini features.
  • Explain the potential time savings and improved client relationship management gained by leveraging Gemini in sales workflows.
Topics covered
  • →Use Case 1: Drafting personalized follow-up emails after a meeting
  • →Use Case 2: Creating a tailored sales pitch deck outline
  • →Use Case 3: Analyzing sales data in a spreadsheet
  • →Use Case 4: Drafting initial outreach messages for LinkedIn
  • →Use Case 5: Summarizing long email threads or documents for a quick catch-up
Activities

5 use case demos

Objectives
  • Analyze the inefficiencies of manual sales processes that custom Gems can address.
  • Design and refine custom Sales Gems using effective prompting techniques to automate specific tasks.
  • Apply custom Sales Gems in relevant use cases to streamline sales workflows.
  • Explain the benefits of creating custom Sales Gems, including efficiency, clarity, and cost-effectiveness.
Topics covered
  • →Use case 1: Crafting tailored client engagement strategies for Key Accounts
  • →Use case 2: Designing customized competitive playbooks and objection handling guides
  • →Use case 3: Developing a proactive "pipeline health and risk" scenario analysis framework
Activities

3 use case demos

Objectives
  • Review the steps to upload sales performance data and create a notebook in NotebookLM.
  • Apply NotebookLM to answer specific sales strategy questions using the provided source materials.
  • Differentiate between summaries generated by NotebookLM and manually created ones.
  • Assess the reliability and accuracy of content drafted by NotebookLM by verifying its source citations.
Topics covered
  • →Use Case 1: Creating a centralized product knowledge base for Q&A
  • →Use Case 2: Deep dive into competitor battle cards and intelligence
  • →Use Case 3: Understanding complex client requirements from RFPs/discovery notes
  • →Use Case 4: Brainstorming and outlining custom solutions based on past successes
  • →Use Case 5: Onboarding new sales hires with curated sales playbooks and best practices
  • →Use Case 6: New sales hires: Podcast-powered onboarding
Activities

6 use case demos

Related Trainings

Google Cloud

Enterprise AI Integration

This course guides business leaders and technical strategists through the integration of AI into enterprise ecosystems. It covers the foundations of enterprise AI, the Google Cloud AI ecosystem including Gemini and Vertex AI, and essential integration patterns like data flow and event-driven architectures. The training also outlines a seven-step implementation strategy, governance frameworks, and methods for managing organizational change to ensure successful AI adoption.

0.5 d
Fundamental
Google Cloud

Google AI Integration for Financial Services

This course equips Financial Services professionals with the skills to leverage Google AI tools, including Google Workspace with Gemini, NotebookLM Enterprise and Gemini Enterprise. You'll learn to enhance financial analysis, reporting, and client communication, develop specialized tools like early warning systems and tailored investor narratives with Gemini Gems, securely query and synthesize information from diverse financial documents, and automate routine tasks and proactively monitor financial data. Implement AI-driven solutions effectively and ethically to streamline financial operations.

0.5 d
Intermediate
Google Cloud

Google AI Integration for General Workflows

This course equips professionals across various functions with the skills to leverage core Google AI tools; Gemini, NotebookLM, and Gemini Enterprise to transform daily workflows. It will demonstrate how to utilize Gemini for enhanced communication, content generation, and initial data analysis. You'll then leverage NotebookLM to securely query and synthesize vast information from diverse sources for accurate, grounded insights. Finally, you'll explore Gemini Enterprise to automate complex routine administrative tasks and cross-application workflows. This course empowers professionals to implement AI-driven solutions effectively and ethically, reclaiming significant time, streamlining operations, and elevating professional output. An optional Appendix provides additional content on developing specialized capabilities for custom content generation and workflow automation with Gemini Gems, as well as integrating NotebookLM and Gemini for a unified approach to comprehensive data synthesis and actionable report generation.

0.5 d
Intermediate
View all trainings →

Upcoming sessions

No date suits you?

We regularly organize new sessions. Contact us to find out about upcoming dates or to schedule a session at a date of your choice.

Register for a custom date

Quality Process

SFEIR Institute's commitment: an excellence approach to ensure the quality and success of all our training programs. Learn more about our quality approach

Teaching Methods Used
  • Lectures / Theoretical Slides — Presentation of concepts using visual aids (PowerPoint, PDF).
  • Technical Demonstration (Demos) — The instructor performs a task or procedure while students observe.
Evaluation and Monitoring System

The achievement of training objectives is evaluated at multiple levels to ensure quality:

  • Continuous Knowledge Assessment : Verification of knowledge throughout the training via participatory methods (quizzes, practical exercises, case studies) under instructor supervision.
  • Progress Measurement : Comparative self-assessment system including an initial diagnostic to determine the starting level, followed by a final evaluation to validate skills development.
  • Quality Evaluation : End-of-session satisfaction questionnaire to measure the relevance and effectiveness of the training as perceived by participants.

Frequently Asked Questions

This 3-hour course is designed for sales professionals who want to personalize outreach, analyze sales data, and automate lead qualification and follow-up with Google AI tools.
No coding or prior AI experience is required. Basic familiarity with Google Workspace is helpful, as the course applies Gemini, Gemini Gems, and NotebookLM Enterprise to everyday sales tasks.
You will learn to use Gemini to personalize outreach and improve customer relationship management, apply Gemini Gems to client engagement, and use NotebookLM Enterprise to draw on your sales playbooks and client logs.
Yes. Using advanced Gemini capabilities (Gems), you will build proactive pipeline risk analysis frameworks and highly customized client engagement strategies.
The course lasts 3 hours and is instructor-led, delivered by SFEIR Institute.
Yes. This is an official Google Cloud Sparks course delivered by SFEIR Institute, a certified Google Cloud Training Partner.

395€ excl. VAT

per learner

ReserveQuote