🏆SFEIR is the Google Cloud EMEA Training Partner of the Year 2025🤝New partnership: Official GitLab Training🤖New training: AI-Augmented Developer
🏆SFEIR is the Google Cloud EMEA Training Partner of the Year 2025🤝New partnership: Official GitLab Training🤖New training: AI-Augmented Developer
GCPSPARKSAIINTEGSALES

Google AI Integration for Sales Training

This course is designed to help Sales professionals learn how to use Google AI tools to streamline and enhance various sales processes. Through a combination of presentations and demos, attendees will gain insights into leveraging Gemini, Gemini Notebook, and AgentSpace to automate tasks, improve client engagement, and derive actionable insights from sales data. The course aims to equip sales practitioners with the skills to implement AI-driven solutions effectively and ethically within the Sales business function.

Google Cloud
✓ Official training Google CloudLevel Fundamentals⏱️ 0.5 day (3h)

What you will learn

  • Utilize the core features of Gemini to personalize outreach, enhance productivity, and improve customer relationship management.
  • Leverage Gemini Notebook for Enterprise to securely query and synthesize information from sales playbooks and client logs for tailored proposals and client-specific messaging.
  • Automate repetitive sales tasks and workflows using Agentspace, improving efficiency and consistency in areas like deal progress and collateral distribution.

Prerequisites

  • Basic Google Apps familiarity
  • Google Workspace skills
  • Gemini familiarity
  • basic Gemini Notebook skills
  • basic Agentspace knowledge and skills
  • Sales lifecycle process knowledge
  • CRM software familiarity

Target audience

  • Sales Dev Representatives, Account Executives, Sales Managers, Sales Operations Specialists

Training Program

3 modules to master the fundamentals

Objectives
  • Identify how Gemini for Workspace can support marketing content creation and campaign planning.
  • Create marketing copy and analyze campaign performance data using Gemini.
  • Justify the use of Gemini to optimize marketing workflows and improve content quality.
  • Develop strategies for using Gemini to personalize marketing messages.
  • Evaluate the effectiveness of Gemini in improving marketing ROI.
Topics covered
  • →Use Case 1: Drafting Personalized Follow-Up Emails After a Meeting
  • →Use Case 2: Creating a Tailored Sales Pitch Deck Outline
  • →Use Case 3: Analyzing Sales Data in a Spreadsheet
  • →Use Case 4: Drafting Initial Outreach Messages for LinkedIn
  • →Use Case 5: Summarizing Long Email Threads or Documents for Quick Catch-up
Activities

5 use case demos

Objectives
  • Explain Gemini Notebook's information synthesis from various sources.
  • Describe how Gemini Notebook generates grounded content ideas.
  • Identify how Gemini Notebook refines messaging and creates briefs.
  • Explain Gemini Notebook's analysis of qualitative feedback.
Topics covered
  • →Use Case 1: Creating a Centralized Product Knowledge Base for Q&A
  • →Use Case 2: Deep Dive into Competitor Battle Cards and Intelligence
  • →Use Case 3: Understanding Complex Client Requirements from RFPs/Discovery Notes
  • →Use Case 4: Brainstorming and Outlining Custom Solutions Based on Past Successes
  • →Use Case 5: Onboarding New Sales Hires with Curated Sales Playbooks and Best Practices
  • →Use Case 6: Creating a Podcast Episode Outline & Script from Research
Activities

6 use case demos

Objectives
  • Identify AgentSpace's automation capabilities for routine tasks.
  • Describe how AgentSpace proactively monitors campaign performance.
  • Explain AgentSpace's management of marketing data flows.
  • Outline how AgentSpace executes predefined marketing workflows.
Topics covered
  • →Use Case 1: Automated Lead Enrichment and Qualification Scoring
  • →Use Case 2: Monitoring Target Accounts for Trigger Events
  • →Use Case 3: Streamlining Internal Sales Knowledge Discovery
  • →Use Case 4: Automating Sales Report Data Aggregation for Managers
  • →Use Case 5: Proactive Customer Health Monitoring & Churn Risk Alerting
Activities

5 use case demos

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Upcoming sessions

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Quality Process

SFEIR Institute's commitment: an excellence approach to ensure the quality and success of all our training programs. Learn more about our quality approach

Teaching Methods Used
  • Lectures / Theoretical Slides — Presentation of concepts using visual aids (PowerPoint, PDF).
  • Technical Demonstration (Demos) — The instructor performs a task or procedure while students observe.
Evaluation and Monitoring System

The achievement of training objectives is evaluated at multiple levels to ensure quality:

  • Continuous Knowledge Assessment : Verification of knowledge throughout the training via participatory methods (quizzes, practical exercises, case studies) under instructor supervision.
  • Progress Measurement : Comparative self-assessment system including an initial diagnostic to determine the starting level, followed by a final evaluation to validate skills development.
  • Quality Evaluation : End-of-session satisfaction questionnaire to measure the relevance and effectiveness of the training as perceived by participants.

Frequently Asked Questions

This 3-hour course is designed for sales professionals who want to personalize outreach, analyze sales data, and automate lead qualification and follow-up with Google AI tools.
No coding or prior AI experience is required. Basic familiarity with Google Workspace is helpful, as the course applies Gemini, Gemini Gems, and NotebookLM Enterprise to everyday sales tasks.
You will learn to use Gemini to personalize outreach and improve customer relationship management, apply Gemini Gems to client engagement, and use NotebookLM Enterprise to draw on your sales playbooks and client logs.
Yes. Using advanced Gemini capabilities (Gems), you will build proactive pipeline risk analysis frameworks and highly customized client engagement strategies.
The course lasts 3 hours and is instructor-led, delivered by SFEIR Institute.
Yes. This is an official Google Cloud Sparks course delivered by SFEIR Institute, a certified Google Cloud Training Partner.

790€ excl. VAT

per learner

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