🏆SFEIR is the Google Cloud EMEA Training Partner of the Year 2025🤝New partnership: Official GitLab Training🤖New training: AI-Augmented Developer
🏆SFEIR is the Google Cloud EMEA Training Partner of the Year 2025🤝New partnership: Official GitLab Training🤖New training: AI-Augmented Developer
GCPSPARKSAIINTEGMEDIA

Google AI Integration for Media and Entertainment Training

This course equips media and entertainment professionals with the skills to leverage a suite of Google AI tools, including Gemini and NotebookLM, to transform the entire creative production pipeline. It will demonstrate how to utilize Gemini in Workspace for rapid ideation, scriptwriting, and synthesizing creative feedback. You'll then leverage NotebookLM Enterprise to securely query and synthesize vast information from diverse sources to build and maintain an in-depth, source-grounded knowledge base for world-building, research, and creative consistency. This course empowers creative professionals to implement AI-driven solutions that accelerate initial development, enhance research capabilities, and foster greater creative alignment. An optional Appendix provides additional content on developing specialized capabilities for custom content generation and workflow automation with Gemini Gems, as well as integrating NotebookLM and Gemini for a unified approach to comprehensive data synthesis and actionable report generation.

Google Cloud
✓ Official training Google CloudLevel Intermediate⏱️ 0.5 day (3h)

What you will learn

  • Utilize the core features of Gemini to streamline creative workflows from ideation to asset creation.
  • Leverage NotebookLM to securely query and synthesize vast information and research to accelerate decisions across the entire media production pipeline.

Prerequisites

  • Google Workspace basics
  • Gemini familiarity
  • Miro familiarity
  • Google Labs familiarity
  • NotebookLM familiarity
  • Basic research principles
  • Digital document management
  • Gemini Gems familiarity
  • Generative AI prompting
  • Production workflow knowledge
  • Visual storytelling vocabulary

Target audience

  • Writers; Production Assistants; Content Creators; Social Media Coordinators; Script Supervisors; Creative Executives; Producers; Creative Project Managers; Graphic Designers; Motion Designers; Concept Artists

Training Program

3 modules to master the fundamentals

Objectives
  • Use the core components of effective prompt structure for AI models.
  • Apply prompting techniques and tips to optimize AI model responses for specific tasks.
Topics covered
  • →Prompt structure
  • →Prompt tips
Activities

1 prompt example

Objectives
  • Integrate Google AI tools into creative workflows for enhanced productivity.
  • Utilize Gemini in Workspace for concept ideation and content development.
  • Enhance creative collaboration in M&E with Gemini for Google Workspace.
Topics covered
  • →Use case 1: Initial concept development and scriptwriting
  • →Use case 2: Visualizing film concepts
  • →Use case 3: Animating concept art for a proof-of-concept teaser
Activities

3 use case demos

Objectives
  • Master NotebookLM's multi-format source support and sharing capabilities.
  • Apply NotebookLM's conversational chat and citation features for informed content creation.
  • Leverage NotebookLM's pattern recognition and insights for strategic planning and reporting.
Topics covered
  • →Use case 1: Concept development and world-building
  • →Use case 2: Deep-dive research and scriptwriting
  • →Use case 3: Post-production and marketing campaign
Activities

3 use case demos

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Upcoming sessions

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Quality Process

SFEIR Institute's commitment: an excellence approach to ensure the quality and success of all our training programs. Learn more about our quality approach

Teaching Methods Used
  • Lectures / Theoretical Slides — Presentation of concepts using visual aids (PowerPoint, PDF).
  • Technical Demonstration (Demos) — The instructor performs a task or procedure while students observe.
Evaluation and Monitoring System

The achievement of training objectives is evaluated at multiple levels to ensure quality:

  • Continuous Knowledge Assessment : Verification of knowledge throughout the training via participatory methods (quizzes, practical exercises, case studies) under instructor supervision.
  • Progress Measurement : Comparative self-assessment system including an initial diagnostic to determine the starting level, followed by a final evaluation to validate skills development.
  • Quality Evaluation : End-of-session satisfaction questionnaire to measure the relevance and effectiveness of the training as perceived by participants.

Frequently Asked Questions

This 3-hour course is designed for media and entertainment professionals such as writers, producers, researchers, and creative teams who want to accelerate the creative production pipeline with Gemini and NotebookLM.
No coding or prior AI experience is required. Basic familiarity with Google Workspace is helpful, as the course applies Gemini and NotebookLM to everyday creative tasks.
You will learn to use Gemini to streamline creative workflows from ideation to asset creation, and to use NotebookLM to securely query and synthesize research that accelerates decisions across the media production pipeline.
The NotebookLM Enterprise Integration module shows how to securely query and synthesize vast information from diverse sources, building a source-grounded knowledge base for world-building, research, and creative consistency.
The course lasts 3 hours and is instructor-led, delivered by SFEIR Institute.
Yes. This is an official Google Cloud Sparks course delivered by SFEIR Institute, a certified Google Cloud Training Partner.

395€ excl. VAT

per learner

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