🏆SFEIR is the Google Cloud EMEA Training Partner of the Year 2025🤝New partnership: Official GitLab Training🤖New training: AI-Augmented Developer
🏆SFEIR is the Google Cloud EMEA Training Partner of the Year 2025🤝New partnership: Official GitLab Training🤖New training: AI-Augmented Developer
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Google AI Integration for Marketing Training

This course is designed to help Marketing professionals learn how to use Google AI tools to streamline and enhance various marketing processes. Through a combination of presentations and demos, attendees will gain insights into leveraging Gemini, Gemini Notebook, and Agentspace to automate tasks, improve campaign effectiveness, and derive actionable insights from marketing data. The course aims to equip marketing practitioners with the skills to implement AI-driven solutions effectively and ethically within the Marketing business function.

Google Cloud
✓ Official training Google CloudLevel Fundamentals⏱️ 0.5 day (3h)

What you will learn

  • Utilize the core features of Gemini to accelerate content creation, refine messaging, and brainstorm campaign ideas.
  • Leverage Gemini Notebook for Enterprise to securely query and synthesize information from brand guidelines and market research for grounded content ideas and consistent briefs.
  • Automate routine marketing tasks and workflows using Agentspace, improving efficiency and consistency in areas like campaign performance and data management.

Prerequisites

  • Basic Google Apps familiarity
  • Google Workspace skills
  • Gemini familiarity
  • basic Gemini Notebook skills
  • basic Agentspace knowledge and skills
  • Marketing campaign lifecycle knowledge
  • Brand voice and guidelines familiarity

Target audience

  • Marketing Managers, Digital Marketing Specialists, Content Creators, Brand Managers, Social Media Managers

Training Program

3 modules to master the fundamentals

Objectives
  • Identify Gemini features applicable to specific marketing content creation and campaign planning tasks.
  • Demonstrate the use of Gemini to create marketing copy and analyze campaign performance data.
  • Compare the efficiency of completing marketing tasks with and without the integration of Gemini features.
  • Explain the potential time savings and improved content quality gained by leveraging Gemini in marketing workflows.
Topics covered
  • →Use case 1: Drafting Blog Post Outlines and Sections
  • →Use case 2: Generating Email Marketing Campaign Copy
  • →Use case 3: Brainstorming social media post ideas and drafts
  • →Use case 4: Summarizing marketing campaign performance reports
  • →Use case 5: Analyzing open-ended customer feedback
Activities

5 use case demos

Objectives
  • Explain Gemini Notebook's information synthesis from various sources.
  • Describe how Gemini Notebook generates grounded content ideas.
  • Identify how Gemini Notebook refines messaging and creates briefs.
  • Explain Gemini Notebook's analysis of qualitative feedback.
Topics covered
  • →Use case 1: Ensuring brand voice consistency in content ideas
  • →Use case 2: Creating grounded creative briefs
  • →Use case 3: Synthesizing competitor messaging analysis
  • →Use case 4: Analyzing qualitative customer feedback themes
  • →Use case 5: Generating content ideas based on SEO research and personas
  • →Use case 6: Creating podcast content outlines based on policy documents
Activities

6 use case demos

Objectives
  • Identify AgentSpace's automation capabilities for routine tasks.
  • Describe how AgentSpace proactively monitors campaign performance.
  • Explain AgentSpace's management of marketing data flows.
  • Outline how AgentSpace executes predefined marketing workflows.
Topics covered
  • →Use Case 1: Automated social media content scheduling and basic engagement monitoring
  • →Use case 2: Automated lead qualification and follow-up notifications
  • →Use case 3: Automated content calendar management and task creation
  • →Use case 4: Automated monitoring of website analytics for KPIs
  • →Use case 5: Automated follow-up for email marketing engagement
Activities

5 use case demos

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Upcoming sessions

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Quality Process

SFEIR Institute's commitment: an excellence approach to ensure the quality and success of all our training programs. Learn more about our quality approach

Teaching Methods Used
  • Lectures / Theoretical Slides — Presentation of concepts using visual aids (PowerPoint, PDF).
  • Technical Demonstration (Demos) — The instructor performs a task or procedure while students observe.
Evaluation and Monitoring System

The achievement of training objectives is evaluated at multiple levels to ensure quality:

  • Continuous Knowledge Assessment : Verification of knowledge throughout the training via participatory methods (quizzes, practical exercises, case studies) under instructor supervision.
  • Progress Measurement : Comparative self-assessment system including an initial diagnostic to determine the starting level, followed by a final evaluation to validate skills development.
  • Quality Evaluation : End-of-session satisfaction questionnaire to measure the relevance and effectiveness of the training as perceived by participants.

Frequently Asked Questions

This 3-hour course is designed for marketing professionals who want to accelerate content creation, market research, and campaign management using Google AI tools.
No coding or prior AI experience is required. Basic familiarity with Google Workspace is helpful, as the course applies Gemini, NotebookLM Enterprise, and Gemini Enterprise to everyday marketing tasks.
You will learn to use Google Workspace with Gemini to create campaign content and refine messaging, NotebookLM Enterprise to ground ideas in brand guidelines and market research, and Gemini Enterprise to automate campaign workflows.
You will apply advanced Gemini capabilities (Gems) to develop highly customized campaigns and content strategies integrated with your brand elements and customer insights.
The course lasts 3 hours and is instructor-led, delivered by SFEIR Institute.
Yes. This is an official Google Cloud Sparks course delivered by SFEIR Institute, a certified Google Cloud Training Partner.

790€ excl. VAT

per learner

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