WE_MC_PROD

Product Approach Masterclass

Companies can no longer ignore the importance of digital technologies for their business strategies. IT and Data departments have moved in a few years from a support role to that of a full-fledged business partner. The teams in these departments are expected to have a business impact through products or services. They must adopt a product approach with the objective of reconciling viability, feasibility, and desirability. This introductory course covers the concepts and principles of the product approach and the product-oriented organization. Participants in this training will acquire a solid knowledge base on the operational and organizational aspects of the product approach: life cycle management.

WEnvision
✓ Official training WEnvisionLevel Fundamentals⏱️ 0.5 day (3.5h)

What you will learn

  • Master the concepts and prepare your product approach
  • Confront your issues and ideas with market best practices
  • Allow for the opening of a space for debate, explore other ways of doing things
  • Align members of your management committees and/or your teams on this theme to make the best decisions

Prerequisites

  • No prerequisites

Target audience

  • Company leaders, management committees, making strategic decisions, CIO, CTO, CDO facing needs for transformations in their practices

Training Program

1 modules to master the fundamentals

Topics covered
  • →The market transformation

Related Trainings

Upcoming sessions

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Quality Process

SFEIR Institute's commitment: an excellence approach to ensure the quality and success of all our training programs. Learn more about our quality approach

Teaching Methods Used
  • Lectures / Theoretical Slides — Presentation of concepts using visual aids (PowerPoint, PDF).
  • Technical Demonstration (Demos) — The instructor performs a task or procedure while students observe.
  • Quiz / MCQ — Quick knowledge check (paper-based or digital via tools like Kahoot/Klaxoon).
Evaluation and Monitoring System

The achievement of training objectives is evaluated at multiple levels to ensure quality:

  • Continuous Knowledge Assessment : Verification of knowledge throughout the training via participatory methods (quizzes, practical exercises, case studies) under instructor supervision.
  • Progress Measurement : Comparative self-assessment system including an initial diagnostic to determine the starting level, followed by a final evaluation to validate skills development.
  • Quality Evaluation : End-of-session satisfaction questionnaire to measure the relevance and effectiveness of the training as perceived by participants.

395€ excl. VAT

per learner