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Product Approach Training - Discover Product Management

Companies can no longer ignore the importance of digital technologies for their business strategies. IT and Data departments have moved in a few years from a support role to that of a full-fledged business partner. The teams in these departments are expected to have a business impact through products or services. They must adopt a product approach with the objective of reconciling viability, feasibility, and desirability. This introductory course covers the concepts and principles of the product approach and the product-oriented organization. Participants in this training will acquire a solid knowledge base on the operational and organizational aspects of the product approach: life cycle management.

WEnvision
✓ Official training WEnvisionLevel Fundamentals⏱️ 0.5 day (3.5h)

What you will learn

  • Master the concepts and prepare your product approach
  • Confront your issues and ideas with market best practices
  • Allow for the opening of a space for debate, explore other ways of doing things
  • Align members of your management committees and/or your teams on this theme to make the best decisions

Prerequisites

  • No prerequisites

Target audience

  • Company leaders, management committees, making strategic decisions, CIO, CTO, CDO facing needs for transformations in their practices

Training Program

1 modules to master the fundamentals

Topics covered
  • →The market transformation

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Upcoming sessions

No date suits you?

We regularly organize new sessions. Contact us to find out about upcoming dates or to schedule a session at a date of your choice.

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Quality Process

SFEIR Institute's commitment: an excellence approach to ensure the quality and success of all our training programs. Learn more about our quality approach

Teaching Methods Used
  • Lectures / Theoretical Slides — Presentation of concepts using visual aids (PowerPoint, PDF).
  • Technical Demonstration (Demos) — The instructor performs a task or procedure while students observe.
  • Quiz / MCQ — Quick knowledge check (paper-based or digital via tools like Kahoot/Klaxoon).
Evaluation and Monitoring System

The achievement of training objectives is evaluated at multiple levels to ensure quality:

  • Continuous Knowledge Assessment : Verification of knowledge throughout the training via participatory methods (quizzes, practical exercises, case studies) under instructor supervision.
  • Progress Measurement : Comparative self-assessment system including an initial diagnostic to determine the starting level, followed by a final evaluation to validate skills development.
  • Quality Evaluation : End-of-session satisfaction questionnaire to measure the relevance and effectiveness of the training as perceived by participants.

Frequently Asked Questions

No prerequisites are required. This level 100 masterclass is designed for executives and decision-makers wishing to understand the fundamentals of the product approach.
This masterclass is designed for company leaders, management committees making strategic decisions, and CIOs, CTOs, and CDOs facing needs for transformation in their practices.
The masterclass covers the market transformation and reasons to integrate the product approach, product-oriented organization concepts, and the objective of reconciling viability, feasibility, and desirability in product lifecycle management.
You will be able to confront your challenges with market best practices, open a space for debate to explore other ways of doing things, and align members of your management committees and teams on the product approach for better decision-making.
The Product Approach Masterclass is a level 100 introduction to product approach concepts and principles for executives. The Augmented Product Management training is level 200, targets experienced Product Managers, and offers a complete product sprint using generative AI.
Our training organizations SFEIR SAS and SFEIR-Est are Qualiopi certified for training activities, which allows you to request funding from your OPCO. Funding approval remains at your OPCO's discretion. Contact us for a quote.

395€ excl. VAT

per learner